Spanish fragrance house Eurofragance has opened its first creative center in Indonesia. Located in South Jakarta’s Arkadia Green Park, the new facility represents a €1m investment and is intended to be a regional hub for the company’s fine fragrance, home and personal-care businesses. The company says that the facility will also enable it to deliver locally inspired fragrance solutions.
The 770m2 (8,288ft2) center will integrate Eurofragance’s proprietary technologies, such as EuroCaps for long-lasting scent delivery and EuroPure for odor neutralization.
In addition to scent creation, Eurofragance says that the center will serve as a training and talent hub. It brings together a team of perfumers, evaluators and applications experts with marketing and sales specialists.
Citing Statista, Eurofragance says that Southeast Asia’s fragrance sector is forecast to expand at a CAGR of over a 3% until 2030.
The opening of the Jakarta creative center follows the formal establishment of Eurofragance Indonesia in 2023, and builds on other initiatives in the region, including the opening of creative centers in Mumbai in 2024 and Singapore in 2016.
Eurofragrane also has creative centers in Barcelona, Dubai and Mexico.