Marketing, communication and design agency Filtr and Asian communications consultancy Qinrive have partnered to bring Key Opinion Leaders (KOLs) to The Moodie Davitt Report’s Virtual Travel Retail Expo, taking place from October 12 to 16.
The KOL Program will see influencers from Asia, Europe, the US and Australia interact and connect with brands, retailers, airports and other delegates in a consumer component of the event.
The program is centered on a campaign called KOL Ambassadors, aimed at helping influencers discover the latest travel-retail products, services and experiences. The idea is to inspire consumers for when travel re-opens.
The KOLs will be hosted in a dedicated KOL Sphere in the virtual show’s Experience Hub. The ambassadors will be able to learn about the latest launches, meet with brands one-on-one and take part in product unboxing experiences remotely. The ambassadors’ top picks will be shared via their social-media channels and across The Moodie Davitt Report’s platforms.
The campaign will be led by Filtr communications director James Brown and Qinrive ceo Ziqin (Kelly) Gao.
The KOL Ambassadors line-up will be announced in the coming days.
“Virtual Travel Retail Expo exhibitors – from the biggest multi-nationals to the newest independents and start-ups – have the opportunity to reach a broad consumer audience through the KOL Programme. With international flights largely still on hold, we know that KOLs have not had the chance to explore the latest product launches and novelties to grace travel retail stores. Alongside Qinrive, we have created a channel for brands to raise awareness and build demand for their products and services in travel retail for when traveller volumes return, supporting the industry in recovery,” commented Filtr communications director James Brown.