Firmenich launches Fine Fragrance Instagram in honor of Fragrance Week

Firmenich's new Fine Fragrance Instagram account

Fragrance and flavor company Firmenich has launched a Fine Fragrance Instagram account, @FirmenichFine, in honor of Fragrance Week, which culminates with Fragrance Day on Saturday, March 21.

The account will feature content sharing Firmenich’s Fine Fragrance expertise, including perfumer and employee interviews, new customer launches, scent inspiration, ingredient stories and other updates.

The account is positioned as a way of offering the worldwide perfumery community insights into the company.

Firmenich already has a corporate account, @WeAreFirmenich. The corporate account features the group’s latest news, business initiatives, its purpose #ForGoodNaturally, along with updates from its perfumery and taste businesses.

Firmenich Fine Fragrance president Jerry Vittoria said: “I know it’s not an easy time, but fragrance has always added joy and emotion to our lives, and it’s something we are passionate about. This week is the official week to celebrate perfumery, with Fragrance Week culminating in Fragrance Day on Saturday. Therefore, we wanted to share the positive emotions, magic, mastery and culture of Firmenich Fine Fragrance.”