Foreo inks deal with 3Sixty group for in-flight product listings

Swedish brand Foreo has signed a deal with duty-free retailer 3Sixty group that will see the beauty brand list products on airlines including Air Macau, Hong Kong Airlines and Malaysia Airlines.

The brand will list its beauty device the Luna mini 2 with Air Macau and Hong Kong Airlines, while Malaysia Airlines will  list the Luna mini 2 set.

Foreo says it is preparing for an influx in traveling and hopes to see growth in the Southeast Asia region as it slowly adjusts to COVID-19 and re-opens its borders. The deal is part of what the brand calls being “on track for a lucrative 2021.”

Foreo Global Travel Retail director Gary Leong said the company is looking to further expand in the coming year with more partnership deals currently being discussed.

3Sixty Duty Free executive vice president Asia Lee Hwee Ming added: “We are happy to see some of our airlines recovering faster than the rest and re-introducing inflight sales as early as July 2020, such as the case of Air Macau.  Besides inflight sales, pre-order and home delivery forms an integral omni-channel and for the upcoming Chinese New Year period, the introduction of Foreo onboard Air Macau, Hong Kong Airlines and Malaysia Airlines comes in time during this festive period.”

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