Foreo names Boris Trupčević ceo

Swedish brand Foreo has named Boris Trupčević ceo, effective 2021. He will succeed Foreo founder Filip Sedic who will focus on the brand’s product development.

Foreo says Trupčević will lead the company into its next phase of innovation, alongside Sedic.

Trupčević was media company Styria Media International Croatia ceo, general manager and is an International News Media Association board member. He is said to have a strong background in product development and is credited with leading the digital transformation at his former company.