Swedish brand Foreo has named Chinese pop group member Xin Liu as global brand ambassador. Liu has 16 million followers on Chinese social-media platform Weibo.
The news was unveiled via a brand campaign featuring images of Liu projected on the shopping center Shanghai Global Center. The 360-degree projection featured the slogan, “Foreo, For Real” in addition to images of Liu as the new face of the brand.
The announcement was also made today on Foreo’s official Weibo and WeChat accounts an on its Tmall store. Some 30 minutes after the announcement was made on Foreo’s Tmall flagship store, sales volume exceeded $1m.
As global ambassador, Liu will front the brand’s upgraded Luna 3 skincare device which is described as the star of the Luna series.