German travel retailer Gebr Heinemann has named Dr. Dirk Schneider chief commercial officer on the executive board, effective September 1.
He will succeed Kay Spanger, who is retiring after 40 years with the company. Spanger will continue as an advisor to the company from September until the end of the year.
Schneider previously served as s.Olivier Group chief digital & operating officer. He has also managed Amazon’s German apparel, accessories, watches & jewelry business.
Gebr Heinemann ceo Max Heinemann said Schneider’s experience with data-driven and digital processes in purchasing and logistics will help the company develop in these areas.