Italian company Gotha Cosmetics has launched a new beauty collection, which it says responds to consumers’ renewed optimism after a period of uncertainty.
Called Feel Good, the range includes four collections consisting of make-up and skincare. A key feature of all the lines is a focus on natural and sustainable ingredients. Notably, the products are 100% talc free.
Gotha Cosmetics Marketing Director Viviana Barker-Hemings said: “We have focused on different assets: high naturality, avant-garde clean standards, bold and vivid colors to give intensity to eyes and lips. We scouted new caring ingredients to increase skincare promises. 100% Talc free.”
The first collection, called Feel Good and Treat Yourself, includes an Invisible Screen Base, a Frozen Smoothie Lip Treat and Supernatural Brow Glue. The SPF 30 base is a primer with clean and reef-safe chemical filters. It is also said to improve the skin’s appearance thanks to niacinamide. The lip treat is a liquid lip balm that has more than 90% ingredients from natural origin. It combines different actives for hydration and to give lips a fuller appearance. The brow glue also has 90% ingredients from natural origin. The glue-like formula is transparent and flake-resistant and holds brows in place with a natural finish, the company claims.
The second line, Feel Good and Recover, includes a serum and concealer. The Bare Skin Serum is made from 99% natural ingredients and hydrates the skin, while the Wake Me Up Concealer is a stick concealer with 99% ingredients from natural origin. It is said to give a satin-matte finish, be suitable for on-the-go application and is silicon free.
Meanwhile, Feel Good and Radiant features Halo Light Bronzer Drops. The product is made from 90% ingredients from natural origin and can be used for the face and body. The water-based formula is said to give a brightening effect thanks to pearls and aloe vera.
Lastly, Feel Good and Bold consists of three make-up products. Lash to the Sky Mascara is a waterproof mascara that contains 90% ingredients from natural origin. Meanwhile, the Liquid Softness Lipstick is a high-pigment, matte liquid lipstick. It features an eight-hour long-lasting wear and 10 hours of hydration, which Gotha says is unique in the liquid matte lipstick market. The Pure Metal Shadow is a creamy eyeshadow with 95% ingredients from natural origin. The metallic shadow is infused with water to offer a cooling sensation and a wet-like look. It is also long-lasting and can be worn alone or as an eyeshadow base.
