Brazilian brand Granado is marking the launch of its new Yes, Nós Temos Banana! fragrance in Europe with a series of pop-ups in department stores.
The brand opened a pop-up store in Printemps’ flagship department store on boulevard Haussmann in Paris, and another at Liberty London in the UK.
The fragrance launched at the beginning of the year in Brazil and is now rolling out internationally. It is described as a celebration of ‘Brazilian-ness’ and of the banana, considered as one Brazil’s iconic fruits.
“The name of the fragrance, which means ‘yes we have bananas’, was a famous song sung by Carmen Miranda, and the scent is a fun play on that and a tribute to the banana. It conveys that a house like Granado, which is 156 years old, can have fun with ingredients that are so contemporary and trending right now, such as bananas,” Granado Marketing Director Sissi Freeman told guests at a lunch in the Printemps store in Paris last week.
The fragrance, which was created by Ugo Charron from MANE, is described as reimagining the banana in a fresh, green and woody composition, through a combination of top notes of banana combined with a heart of iris and base of sandalwood and cedar.
The 75ml scent retails at €150.