Groupe Bogart signs distribution deal with Beauty Alliance

The brands will be rolled out this year, with a focus on Carven

French company Groupe Bogart has signed a distribution deal with German independent perfumery grouping Beauty Alliance for the distribution of its brands Carven, Méthode Jeanne Piaubert and Stendhal in Germany.

The Beauty Alliance grouping has about 290 retailers with more than 1,100 points of sale in Germany and a 30% market share.

The brands will be rolled out this year, with a focus on Carven.

Carven is currently distributed in selective perfumeries and department stores in Europe, the US, UAE, South Africa, Australia and Asia. The deal with Beauty Alliance will bring Carven’s global door count to 4,000, up from 3,000 today.

Groupe Bogart currently operates 80 of its own boutiques in Germany.

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