November 27, 2024
French brand Guerlain (LVMH) has opened its renovated counter in New York John F. Kennedy International Airport (JFK), Terminal 1, in partnership with travel retailer International Shoppes.
The 16m2 (172ft2) counter, which reopened on July 11, is twice as large as the previous one. It was revamped in the brand’s most recent merchandising design, the bee concept, and is the first space in travel retail North America to be renovated according to the concept.
The counter sells all of Guerlain’s core collections in fragrance, make-up and skincare, including Orchidée Impériale Black, the brand’s premium skincare line. It also offers complimentary services like flash make-up or skincare consultations.
