Huda Beauty has named Nathalie Kristo as the brand’s new ceo. Kristo joined the brand in 2018 and is currently Huda Beauty North America president. She has previously served as Nyx Cosmetics (L’Oréal) global brand president, in addition to various leadership roles at L’Oréal and Procter & Gamble.
Brand founder Huda Kattan will remain at the company as chairwoman. Kattan will continue to create product and social-media content for the brand.