Huda Kattan, founder of beauty brand Huda Beauty, is to launch a podcast called ‘Huda Hotline’ on October 2 available on Instagram, TikTok and YouTube Short.
Kattan started her career as an influencer before becoming founder and CEO of Huda Beauty. In 2010, she launched the Huda Beauty blog.
The brand says Kattan uses feedback and product requests from her community to help her understand what consumers want and create products accordingly.
The podcast is described as having an interactive video-style. The brand says it will help Kattan connect with her community on a wider scale.
The podcast will feature different segments, including hotline, where people can send in questions; ‘Hot Seat,’ where Kattan will host guests; and ‘Real Talk,’ where she will discuss both her professional and personal life. Kattan will tell stories and provide advice to her listeners.
Kattan’s community will initially be able to DM her questions via Instagram, TikTok or leaving a comment. Eventually they will also be able to send questions via email or WhatsApp.