ICMAD rebrands as IBA

US-based  trade association for independent beauty companies ICMAD has changed its name to the Independent Beauty Association (IBA). The move is meant to position the association as the voice of independent beauty companies and entrepreneurs.

ICMAD was founded in 1974 and is a non-profit trade association with over 700 member companies. IBA offers services to help companies expand in the US and  and abroad.

The association is built on four pillars: Education; member service; reasonable legislation and networking.