Ieva Group acquires Intuiskin from Unilever

The Ioma brand

The Ieva Group, which was founded by Jean Michel Karam in 2020, has acquired Intuiskin from Unilever.

Intuiskin was created by Karam in 2010 and then acquired by Unilever in 2012. It includes personalized cosmetics brand Ioma, Ioma Hair and clean skincare brand Made with Care.

Intuiskin is set to reinforce the Ieva Group’s beauty brand portfolio, which is made up of make-up brands Atelier du Sourcil and Boudoir du Regard, as well as organic haircare brand Elenature.

In parallel with the acquisition, Ieva Group has secured a new €9m fund-raising round led by Crédit Mutuel Innovation with the participation of SEB Alliance. 

Following the transaction, Unilever will become a minority shareholder of Ieva Group.

Ieva Group is now organized into three business units: Ieva Beauty housing the group’s beauty brands Ioma, Made with Care, Ioma Hair, Elenature, L’Atelier du Sourcil, Boudoir du Regard and permanent make-up brand i-pigment; Ieva Tech encompassing the company’s personalized subscription service myIeva, haircare and skincare diagnostic tools (Ioma Sphere, Ioma Mirror and HairDiag), formulation labs, connected watches and jewelry, Ieva Cloud data and its Technologies for Life services; and lastly Ieva Experience for the group’s 150 stores under the L’Atelier du Sourcil and Boudoir du Regard nameplates, as well as its e-commerce stores.