IFF has launched a new advertising campaign that it says celebrates the art of perfumery. The campaign launches today, March 4 in select publications and online.
The campaign’s visuals were captured by luxury, perfume and haute-jewelry photographer, Helmut Stelzenberger and feature the tools of perfume-making.
The visuals feature what IFF says is a staple of its brand — the blue-glass bottle — held within hands that are meant to represent perfumery craftsmanship, as well as tools, such as blotters, beakers, pipettes and vials standing on the scale that perfumers use to compound their fragrance formulas. The scale’s digital display shows what IFF says is a significant date in its history: 1889, the year predecessor company Polak & Schwarz was founded.
The campaign also features the IFF logo and tagline ‘The Art of Perfumery’.