Market research company Ifop Group has acquired Paris-based consulting and consumer trends agency NellyRodi. The company says the acquisition represents the next step in the establishment of an international research, insights and consulting group.
Ifop Group’s brands includes Ifop, Sociovision, Occurence, Deep Opinion and Brainvalue.
Maison NellyRodi, founded by Nelly Rodi, is known for its sociocultural and creative trends forecasting, particularly in beauty, luxury, fashion and lifestyle. With the acquisition, NellyRodi is now expanding its scope beyond these sectors.
NellyRodi will retain its brand, offices in Paris’ 9th district and management team under the leadership of CEO Pierre-François Le Louët. Nicolas Riou, CEO of Brainvalue, will oversee the agency’s development at group level.
Pierre-François Le Louët, CEO of NellyRodi, said: “This new venture opens up a new chapter for NellyRodi. The joint expertise of Ifop Group and NellyRodi will enable us to provide our clients with richer insights and even more enlightening recommendations […] We are thrilled to join a group that will enable us to further accelerate our development in Asia and the United States, where we are already established.”
