Instagram launches community shopping feature

Instagram launched the Community Shopping feature in France, the UK, Italy and Spain earlier this week

Social-media platform Instagram has launched a new shopping feature, which it says will promote products in a more authentic way.

The Community Shopping feature enables businesses to add content created by Instagram users directly to their Instagram store. To use the feature, businesses use the “Request to Feature in Shop” button to ask the creator if they can use their image, which tags the business’ Instagram handle in the post, in their Instagram store.

The feature launched this week in France, the UK, Italy and Spain.