December 3, 2024
Interparfums says it has obtained the brand names and fragrance and cosmetics trademarks for streetwear fashion brand Off-White. The move is subject to an existing license that expires on December 31, 2025, when Interparfums SA will begin commercial use of the fragrance brands.
Off-White was founded in 2012 by late designer Virgil Abloh. In September, LVMH said it would sell Off-White to brand management company Bluestar Alliance.
Philippe Benacin, Interparfums Chairman and CEO, said: “This brand will help us explore new openings for fragrances in the luxury sector”.