L’Occitane en Provence has named Aria Mia Loberti as Global Brand Ambassador. Loberti is an actress, writer, scholar and human rights activist.
Loberti has low vision and L’Occitane says its commitment to helping those who are blind or have low vision by adding Braille to much of its product packaging resonated with the actress. The brand also supports projects and initiatives to combat avoidable blindness through the L’Occitane Foundation.
Loberti will represent the brand’s shea butter hand cream.