L’Oreal China partners with Tmall for consumer insights

TMIC and L’Oréal China have identified five consumer groups with specific preferences

L’Oréal China is working with China-based Alibaba Group’s online shopping website Tmall.com to find new ways to tap into the Chinese market. L’Oréal is collaborating with the retail innovation arm of Tmall, the Tmall Innovation Center (TMIC), to analyze and...

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