L’Oréal creates Luxe Fragrance Brands department 

L’Oréal has established a new department within its Luxe division dedicated to fragrances, called Called Luxe Fragrance Brands.

The new international department comprises eight niche, designer and lifestyle fragrances, including Maison Margiela, Atelier Cologne, Viktor&Rolf, Azzaro, Diesel and Cacharel.

The department is intended to help L’Oréal develop its fragrance portfolio, especially given the strong growth the fragrance category has seen recently.

The company has named Sandrine Groslier Global President of L’Oréal Luxe Fragrance Brands. She was previously Global President of Mugler and Azzaro Beauty and Fashion. Danièle Lahana-Aidenbaum will succeed Groslier as Global President of Mugler.

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