L’Oréal fund takes stake in Sparty

L’Oréal’s venture capital fund BOLD (Business Opportunities for L’Oréal Development) has acquired a minority stake in Sparty, a Japanese start-up focused on personalized beauty.

Based in Tokyo, Sparty has a DTC business model that is based on personalized beauty. It sells brands such as Medulla in haircare and Hotaru in skincare.