L’Oréal has made a string of new appointments in its executive committee, effective January 1, 2026, with handovers starting from October 1, 2025.
David Greenberg will be appointed to the role of Chairman of L’Oréal USA. In this newly created position and what the group calls “highly strategic” role, Greenberg will represent the group with institutional stakeholders in a bid to “drive its reputation and ensure its license to operate in its largest global market”.
Greenberg has been with L’Oréal for 32 years and has held a range of leadership roles across various divisions, brands, and functions.
Under his leadership, the US became the group’s number one growth driver for three consecutive years, with L’Oreal Luxe becoming number one in the US and the North America Zone crossing the €10bn sales mark for the first time in 2022.
L’Oréal states that Greenberg was instrumental in accelerating and transforming the group’s Professional Products Division in North America, and played a critical role in the identification, integration, and expansion of American brands like NYX Professional Makeup, Essie, Matrix and most recently ColorWow.
Recently, he oversaw the inauguration of the new €140m research centre in Clark, NJ, the renovation of the NYC headquarters and the opening of new corporate offices in El Segundo California.
Commenting on this appointment, Nicolas Hieronimus, CEO of L’Oréal Group said: “This newly created role of Chairman of L’Oréal USA underscores the strategic importance of the US market for our future growth.”
Alexis Perakis-Valat will be appointed CEO of L’Oréal USA and President, North America, succeeding David Greenberg.
Currently President of the Consumer Products Division, Perakis-Valat joined L’Oréal in 1994 and has held a number of leadership positions in markets, including France, Spain, Germany and China – where, as Country Manager he doubled the business and led its digital and e-commerce transformation. He joined the executive committee in 2013, as President for Asia Pacific, while still managing China.
L’Oréal says that since assuming his current role in 2016, Perakis-Valat transformed the Consumer Products Division, which now reaches more than one billion consumers globally. The division has seen its sales increase from €12bn to €16bn, under his watch.
Fabrice Megarbane will be appointed President of the Consumer Products Division, succeeding Alexis Perakis-Valat.
Megarbane, currently Chief Global Growth Officer, has spent 24-years at L’Oréal, including his role of CEO of L’Oréal China and President North Asia Zone.
As Chief Global Growth Officer since 2024, he is credited with creating a more integrated, multi-zone approach across the group, including driving e-commerce expansion with platforms like Amazon and TikTok.
Vianney Derville will be appointed to the role of Chief Growth Officer, succeeding Fabrice Megarbane.
Derville has been President of Europe since 2016, following leadership roles in Japan, Spain, France and the US.
Emmanuel Goulin will be appointed President of Europe, succeeding Vianney Derville.
Goulin, joined L’Oréal in 2000 and is currently President of Travel Retail, where L’Oréal says he has been instrumental in navigating a period of stabilization and transformation for the business.
Eva Yu will be appointed to the role of President Travel Retail, succeeding Emmanuel Goulin, and will join the group’s extended executive committee.
Yu will share her time between Paris and Singapore.
Yu is currently President and Managing Director of L’Oréal Hong Kong. In 2011, she was named Managing Director of Travel Retail in APAC, where she led L’Oréal’s duty-free business across 27 markets.