L’Oréal Paris to host fashion show at Paris Fashion Week

French beauty brand L’Oréal Paris will host a fashion show during Paris’ fashion week. The brand’s event will take place on October 3 at 3pm in Paris, France.

The fourth edition of the show will be open to the public and be streamed on the brand’s social-media channels to 30 countries. L’Oréal Paris is an official partner of Paris Fashion Week.

This year’s theme is dedicated to women’s emancipation and diversity. This year is also the 50th anniversary of the brand’s slogan, “Because you’re worth it.”

The show will take place at the Parvis des Droits de l’Homme which is located at Place du Trocadéro and has the Eiffel Tower as its backdrop. The brand will rename the square to “Parvis des Droits de l’Homme et de la Femme” to honor the event’s theme.

Celebrities and public figures such as Katherine Langford, Helen Mirren, Camila Cabello, Gemma Chan, Yseult, Nidhi Sunil and Aja Naomi King, among others, will be at the show.

Make-up artist Val Garland and hairstylist Séphane Lancien will create the show’s make-up and hair looks.