L’Oréal unveils personalized skincare

L'Oréal's new personalized skincare system, Perso

L’Oréal has unveiled an AI-powered at-home system that formulates on-demand personalized skincare formulas. The formulas dispensed are said to improve over time, thanks to the data collected on the effects of the products on the user’s skin.

The group revealed the system, which it calls Perso at the CES consumer electronics show, which is taking place in Las Vegas this week.

The system works by taking a photo with a smartphone camera, which the Perso app uses to analyze the user’s overall skin condition—including deep wrinkles, fine lines, dark spots and pore visibility. The app also assesses the influence of environmental factors on the skin, and in addition users can enter their own skincare concerns.

The small device, which has a patented motorized cartridge system, uses this data to create a personalized formula that is dispensed in a single dose. The technology adjusts for morning and evening application.

The company says that with regular use Perso’s AI platform will be able to assess skin conditions over time, letting the user know what is working and so will automatically adapt future formulas based on the results.

“With Perso, we are putting personalized technology directly into the hands of our consumers,” said Guive Balooch, head of L’Oréal’s Technology Incubator. “We know that customization relies on information about your unique skin and personal preferences as well as your environment; this technology accounts for that. Perso uses AI to optimize the formulas and actually gets smarter as you use it.”

In addition to skincare, L’Oréal plans to develop Perso for customized lipstick and foundation. Perso’s future make-up offerings will incorporate real-time trend information as well as color-matching technology, meaning consumers will be able to design a lipstick shade to match their outfit or opt for a color that is trending on social media.

Perso also features an automatic refill process and users can manage shipments from the Perso mobile app.

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