Lotus Herbals acquires stake in India’s Fixderma

Fixderma’s product range

Indian natural beauty company Lotus Herbals has acquired a 32% stake in Fixderma India Pvt Ltd, which owns dermaceutical brands Fixderma and FCL.

The acquisition marks Lotus Herbals first foray into the dermaceutical beauty space. The company aims to become a leader in the category.

Fixderma is a direct-to-consumer (DTC) brand that retails skincare, haircare and bodycare products. The brand also sells through dermatologists and pharmacies in India and overseas. Fixderma exports to 35 countries. FCL, meanwhile is a premium beauty brand that retails skincare, haircare and body care products.

The acquisition marks Lotus Herbal’s second investment in an Indian beauty company. In September 2020, the company purchased ayurvedic natural company Soultree.