Luxe Brands launches new Ariana Grande fragrance

US-based Luxe Brands launched a new fragrance for singer and actress Ariana Grande called R.E.M. Grande’s fragrances have seen sales of some $500m since launch, Luxe Brands says. Luxe Brands launched Grande’s first fragrance called Ari in 2015.

R.E.M. has top notes of pear, fig and warm salted caramel, heart notes of lavender essence and pear blossom and a dry down of tonka bean, white musk and sandalwood.

The lavender-hued bottle features crystal-like shapes and a silver logo emblem. The fragrance, inspired by science-fiction, features a cartoon depiction of Grande.

R.E.M. launched exclusively on Ulta.com on August 19 and will retail at Ulta stores on September 6. It will roll out globally with retail partners Douglas, Boots and Liverpool.

The fragrances retails at: $44 (30ml EdP Spray); $54 (50ml EdP Spray); $64 (100ml EdP Spray).

 

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