LVMH’s corporate venture capital arm, LVMH Luxury Ventures Fund, has acquired a minority stake in French fragrance brand BDK Parfums.
The investment is intended to help develop the brand’s international business.
David Benedek, BDK Parfums Founder and Creative Director, said: “This milestone, reached on November 26, marks a new chapter in our journey, both in France and internationally […] I’m confident that together, we’ll continue to shape contemporary perfumery while preserving BDK’s unique creativity and identity.”
Benedek launched BDK Parfums in 2016 with the aim of creating a brand inspired by traditional perfumery, but with a modern twist. The brand also highlights its made in France positioning.
The brand’s fragrances retail in the €200-€270 (for 100ml) range.