July 24, 2023
LVMH has become a premium partner of the Paris 2024 Olympic and Paralympic Games. The group said that its brands will have several roles for Paris 2024.
Retailer Sephora, for example, will be a partner for the Olympic Torch Relay, proposing activations for the public along the relay route, as well as at LVMH Group locations along the itinerary and at stops.
Between now and the opening ceremony, LVMH said its brands will reveal the various aspects of their engagement.