LVMH’s Starboard Cruise Services rebrands

The new Starboard logo

LVMH-owned cruise retailer Starboard Cruise Services has undergone a rebrand, which it says reflects the company’s vision to re-imagine the future of onboard shopping.

The rebrand includes a new visual identity and redesigned logo, which aims to highlight the Starboard name, its luxury offering and celebrate its history as the first duty-free retailer in the US. The new logo now includes a Starburst icon. 

The new look will be implemented across the company’s website and social channels.

The company’s redesigned website also highlights the services offered across its Luxury Division and its sister company, Onboard Media, which produces multimedia solutions for the travel industry.


The company’s re-designed website