Macy’s expands haircare offer

Pattern Beauty Founder Tracee Ellis Ross

US-based department-store group Macy’s is expanding its haircare offer.

The retailer has launched haircare brand Pattern Beauty at select stores throughout the US, online at and on Macy’s mobile app. The offer consists of the brand’s styling products and tools, specifically focused on the curl category. The assortment retails between $9 and $25.

The move marks Pattern Beauty’s first foray into the department-store channel.

Founded by actress Tracee Ellis Ross, Pattern Beauty products are designed for curly, coily and tight-textured hair.