Macy’s names new CEO for Bluemercury

Bluemercury CEO Maly Bernstein

US-based Macy’s has named Maly Bernstein CEO of its beauty retail chain Bluemercury, effective September 13, 2021.

Bernstein was most recently Vice President of E-Commerce at CVS Health. Prior to that, she was Vice President of Beauty & Personal Care at CVS. Bernstein has also worked in the retail and consumer practice at McKinsey & Co.

Bernstein will report to Tony Spring, Chairman and CEO of Bloomingdale’s.

Bernstein succeeds Bluemercury Co-Founder Marla Beck, who recently left the company. Since joining Macy’s, in 2015, Beck grew the number of Bluemercury stores from 60 to more than 180, including locations within Macy’s stores. She also launched a loyalty program called Blue Rewards, which now has nearly 75% penetration, expanded m-61, the clean clinical skincare brand she created, and launched conscious beauty brand Lune+Aster.