Macy’s names Xingchu Liu senior vice president, enterprise data & analytics

Macy’s senior vice president, enterprise data & analytics Xingchu Liu

US department-store group Macy’s has named Xingchu Liu senior vice president, enterprise data & analytics. He reports to Macy’s chief digital officer Matt Baer.

Baer said Liu’s expertise in data analytics, in addition to his strong understanding of retail key performance indicators (KPIs) and consumers, will be key as Macy’s modernizes its technology platforms.

Prior to joining Macy’s, Liu was homeware retailer The Home Depot subsidiary BlackLocus president.

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