Fragrance house MANE has joined forces with live music events producer Cercle to create a fragranced music festival.
The event, which MANE claims is the first of its kind, will take place in Plaza de España, Seville, on April 17 and more than 4,500 people are expected to attend.
Cercle’s first signature fragrance, Golden Hour, will be launched at the six-hour live music event. The scent was created in collaboration with Ugo Charron, a perfumer at MANE, and it will be diffused at the event by ScentAir.
Cercle produces and broadcasts live music concerts in unexpected locations. It has previously produced events at the Eiffel Tower, on a hot air balloon above Cappadocia, and under the Northern lights in Finland.