French fragrance and flavor company MANE has opened its new regional headquarters in Dubai, marking 20 years in the Middle East.
The new headquarters spans 2,100m2 and houses 68 employees, including a team of regional perfumers – soon to be joined by a new perfumer – and 25 other staff. It includes creation and application laboratories, fully digitized sensory facilities and sensory booths.
Samantha Mane, CEO, inaugurated the new offices on December 12 in Dubai, with MANE customers and Emirati officials in attendance.
MANE says it has an 8.5% regional market share and says that the region as one of its fastest-growing markets.
The company adds that the wider Middle East region, which includes the United Arab Emirates, Saudi Arabia, Turkey, Pakistan, Egypt and Jordan, will continue to be one of its highest-priority areas until 2031. MANE already has plans to expand its presence in the region, which will include the opening of an office in Riyadh.