Beauty brand Mavala has unveiled its rebranding, and says its new visual identity is more distinctive and readable, and will enable it to better connect with its audience. The brand has created a new logo, communication campaign, website and manifesto: “Mavala. Your care. Your style.”
Mavala’s new logo has wider spacing and the letters are also cropped at the top and bottom. It is described as lighter, more polished and contemporary.
The brand’s signature red color has also changed to a richer, more intense shade.
Finally, Mavala’s new website aims to be more modern, while reflecting the brand’s new identity.
The brand is launching its new visual identity through a social-media campaign featuring a group of young women and a man brought together through dance, guided by a choreographer. The film has also been adapted into campaign visuals.
