Model Valentina Sampaio named new face of Giorgio Armani Beauty

Valentina Sampaio for Armani Beauty by photographer Mikael Jansson

Giorgio Armani Beauty (L’Oréal) has named Brazilian model Valentina Sampaio as its new face.

Sampaio will star in the brand’s 2022 beauty campaigns, including the new campaign for Lip Power, Giorgio Armani’s latest lipstick.

Sampaio, who describes herself as a trans woman, began her career in 2016. In November 2020, she appeared on the cover of Harper’s Bazaar Spain, alongside Giorgio Armani.