French skincare company Naos is to expand its Bioderma brand in travel retail globally in partnership with travel retailer Avolta.
The companies say the partnership aims to strengthen the dermocosmetics category within travel retail, while making science-based skincare more accessible to travelers.
Irina Beltcheva, Global Travel Retail Manager at Naos, said: “This agreement represents a key acceleration in Bioderma’s travel retail strategy. Our ambition is to make our ecobiological expertise accessible to a wider audience.”
Alexandra Béhêtre, Global Head of Beauty at Avolta, added: “Dermocosmetics is a category with strong relevance for travelers, who are increasingly looking for trusted, effective and easy-to-use skincare solutions while on the move.”
The global rollout will begin this year, with a phased implementation across key airports and travel retail locations globally. The partnership will focus on tailored assortments, travel-friendly formats and in-store initiatives aimed at informing and engaging consumers.
Bioderma will exhibit at the TFWA Exhibition & Conference in Cannes for the first time in September 2026.