Nivea launches limited-edition NFT

“The Value of Touch” NFT by Clarissa Baldassarri (Credit: Nivea, Clarissa Baldassarri)

Skincare brand Nivea (Beiersdorf) has launched a limited-edition NFT.

Called “The Value of Touch,” the NFT artwork is by Italian artist Clarissa Baldassarri, who suffered from temporary visual impairment early in her career as an artist. She used a technique called “Blind Portrait” to create the NFT for Nivea.

The NFT aims to showcase the value of touch for both mental and physical health, says the skincare brand.

The NFT will be minted on blockchain network Polygon. It will be available in limited edition for free via a dedicated Nivea website.

Nivea claims to be the first mass brand to offer free NFTs that represent the value of touch.