NYX Professional Makeup (L’Oréal) has appointed Denée Pearson as Global Brand President, effective September 1, 2023. Pearson will succeed Yann Joffredo, who has been Global Brand President since 2018.
Pearson joined NYX in 2019 as Senior Vice President of Global Brand Innovation, leading the global marketing, product development, artistry and social media teams.
NYX says Pearson and her team developed the company in a new category known as the beauty “brand of entertainment,” gaining partnerships with Hollywood studios such as Netflix, Disney and Warner Bros. Discovery’s.
Pearson began as an intern at L’Oréal 2001. Her experience includes working across the company’s luxury and mass-market businesses, at brands such as Lancôme and Maybelline.