French retailer Oh My Cream has opened two new stores in Brussels, Belgium, in a bid to step up its international expansion. The retailer also recently opened stores in London.
The two new boutiques offer 45 cosmetic brands for face, body, hair and make-up, specializing in clean beauty. One store is located in the center of Brussels in the Dansaert district and covers 80m2 (861ft2); it will soon be equipped with a treatment room. The other store is located in the Louise district and spans 66m2 (710ft2).
Oh My Cream states that the Belgian cosmetics sector had sales of €2.3bn in 2019.