Prestige haircare brand Olaplex is to make its debut selling on cruise ships with exclusive retail partner, Starboard Cruise Services (LVMH). The brand says it will offer a selection of haircare assortments only available aboard select ships in Starboard’s portfolio of cruise line partners.
The full Olaplex hair care range is currently shoppable on 19 ships, with more ships set set to launch the brand.
Starboard sells more than 750 brands on over 106 cruise ships across 15 international cruise lines.
Olaplex specializes in “bond-building” haircare and claims its technology re-links broken bonds within the hair to repair damage from causes such as chemical services, heat styling, mechanical friction, environment, and pollution.