May 16, 2025
Estée Lauder Companies (ELC) has launched skincare brand Origins on Amazon’s Premium Beauty store in the US.
The storefront will sell Origins’ skincare and bodycare products, as well as gift sets.
Origins joins other ELC brands on the platform, including The Ordinary, Estée Lauder, Dr.Jart+, Bumble and bumble, Too Faced and Clinique.
Origins recently updated all of its packaging in a bid to improve its sustainability profile.