Skincare brand Origins (Estée Lauder Companies) has named sustainability activist Indy Officinalis as its new Global Influencer Partner.
Officinalis is a sustainability activist and urban farmer based in Los Angeles. As Global Influencer Partner, she will support the brand’s sustainability initiative, Origins Green Planet. She will also appear in campaign visuals and create educational social-media content for Origins bestsellers such as the Mega Mushroom and GinZing lines.
Origins launched the Green Planet program in April. The initiative aims to help combat the effects of climate change. The program’s first partner One Tree Planted helps global reforestation worldwide and has planted trees in Asia, Europe and North America.