Paco Rabanne opens travel-retail spaceship-themed pop-up

The Paco Rabanne pop-up experience at Melbourne Tullamarine International Airport Terminal 2

Paco Rabanne  (Puig) has opened a spaceship-themed pop-up at Melbourne Tullamarine International Airport Terminal 2 in partnership with Swiss travel retailer Dufry Group.

The pop-up called the Paco Spaceship and is described as an immersive, space-themed shopping experience. The location features beauty advisors in astronaut-inspired outfits, spaceship boarding tickets, digital games where customers can collect points and Paco Rabanne fragrance samples.

Shoppers will be offered travel-oriented Paco Spaceship-themed gifting elements, like luggage stickers, travel spray and customizable T-shirts.

Melbourne Tullamarine International Airport recorded some 18m passengers in 2019 and is the second biggest airport in Oceania for fragrance sales, Paco Rabanne says.

The pop-up will be open until the end of March.

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