Perfect Corp teams up with Dufry

Perfect Corp collaborates with Dufry

Beauty tech company Perfect Corp has teamed up with travel retailer Dufry to offer virtual make-up trials in airports and online for products from 15 brands.

Travelers can now try make-up products in AR from brands such as Benefit, Kylie Cosmetics, Guerlain, Huda Beauty and others in London Heathrow, London Stansted, Manchester and Barcelona airports. Dufry says it plans to continue rolling out these virtual trial experiences to more airports in the future.

As travelers typically have limited time to shop, Dufry says that virtual trials allow them to have a personalized and efficient experience, resulting in higher conversion rates and purchase volumes.