P&G and Shopee partner to launch virtual household shopping platform

P&G and Shopee partner to launch Show Me My Home

Consumer-goods company Procter & Gamble (P&G) has partnered with Southeast Asian and Taiwanese e-commerce platform Shopee to launch Show Me My Home, an online campaign that simulates a home environment to provide consumers with what it calls a seamless online shopping experience.

The companies say that the collaboration combines P&G’s shopper insights and innovations with Shopee’s platform and technology to offer users a fun  and convenient way of shopping.

As the region’s consumers become increasingly digitally savvy, the campaign is positioned as allowing consumers to feel and experience the products by bringing an element of reality into a digital platform.

Show Me My Home will also feature various activities and exclusive content, including hygiene tips and tricks on Shopee Feed, a special P&G edition of Shopee’s classic Flip & Match game and exclusive live streams on Shopee Live featuring popular Key Opinion Leaders streaming from their homes.

The initiative offers P&G products categorized by household room and will be available via a dedicated P&G microsite on Shopee’s platform.

A staggered launch of the microsite will be available to customers in key Southeast Asian markets including Malaysia, Indonesia, Singapore, Vietnam, Thailand and the Philippines.

The link will go live on from May 2 to May 4.