P&G Grooming to win over millennials by dropping ‘alpha male’ message

P&G Global Grooming president Gary Coombe

US-based Procter & Gamble (P&G) is letting go of the alpha-male image of the past in a new communication campaign set to win over millennials for its Gillette brand. Known for its ‘The Best a Man Can Get’ tagline, Gillette...

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