P&G Grooming to win over millennials by dropping ‘alpha male’ message

P&G Global Grooming president Gary Coombe

US-based Procter & Gamble (P&G) is letting go of the alpha-male image of the past in a new communication campaign set to win over millennials for its Gillette brand. Known for its ‘The Best a Man Can Get’ tagline, Gillette...

Read the full article now!
Subscribe
3b46971aefb29fe6591947c86e1e1e48++++++++++++++++++++