The inside view on the international beauty industry
P&G Grooming to win over millennials by dropping ‘alpha male’ message
November 19, 2018
P&G Global Grooming president Gary Coombe
US-based Procter & Gamble (P&G) is letting go of the alpha-male image of the past in a new communication campaign set to win over millennials for its Gillette brand. Known for its ‘The Best a Man Can Get’ tagline, Gillette...