P&G to acquire Tula Skincare

US-based consumer goods company P&G is to acquire skincare brand Tula Skincare.

Tula was co-founded in 2014 by Dr Roshini Raj, a gastroenterologist and internist, Ken Landis, co-founder of Bobbi Brown Cosmetics and Dan Reich, a tech entrepreneur. The brand sells probiotic skincare.

Last month the brand expanded into the bodycare category and launched two new products exclusively at US beauty retailer Ulta Beauty. Tula launched at Ulta Beauty in 2018.

Tula is also available at US retailers Neiman Marcus and Nordstrom and sells online via its own website.

In 2017 private-equity firm L Catterton made a significant investment in the brand.